Privaseen
A campaign about the terms and conditions nobody reads
- Client
- Adobe Creativity Challenge · Tecnológico de Monterrey
- Role
- Concept, branding, web design
- Category
- Branding · Web · Social campaign
- Date
- May 2017
The Adobe Creativity Challenge was an academic contest sponsored by Adobe for our Innovation & Creativity course, in which nine interdisciplinary teams had to build a social campaign around an assigned public problem.
Privaseen was ours: a campaign about the modern servitude we sign up for every time we accept terms and conditions we haven't read. Not a lecture about privacy settings — an argument that consent given without comprehension isn't really consent.
We designed the identity, the campaign materials and the site, and produced a short screening piece to open the conversation.
It was the first project where I understood that the design problem and the argument are the same problem.
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